16 year old girls with makeup, facials, and thoughts of Justin Bieber are nowhere to be found, but European designer Denis Weil has his hands all over the $2.4 billion dollar plan to completely overhaul the look and feel of the Golden Arches that everyone loves.
McDonald’s is looking to dip over 3000 McDonald’s locations into the liquid wow factor that is their new design montage. Expect to be knee deep in chic Big Mac-dome at various locales such as Manhattan, LA, Japan, and London.
The company is truly taking the pedophile approach of marketing saying, “As the younger generation starts to see McDonald’s as a place you go to eat instead of just picking up food, you could very well change their behavior for years to come.”
Sexier restaurants mean sexier patrons, new menus, more infatuated youth, and bigger sales, sounds like big brother is looking out for us in the form of a yellow double helix of doom.
The new design certainly plays the strings on my love of modern architecture, but it does little to convince me that I will love their food anymore than the best offerings from their typical half baked grill operator.
Time will tell if this image overhaul ends up as the next Enron disaster or makes McDonald’s the next go to food at your neighborhood art opening.
McPosers and McDonalds, a match made in heaven.